VICTORY COFFEE ROASTERS

Brand Identity Design

This project started in a Creative Direction class I took junior year, where we were tasked with creating a brand for an imaginary client. We were only provided with the company name and the business location. I worked through the entire design process, from brainstorming and mind-mapping to logo iteration and the creation of the final brand and collateral.

The mood board I created for the brand:

Workmark and Symbol Logos

Final Branding Guidelines