NOCTURNE IRON GYM

This project also started in a Creative Direction class I took junior year, where we were tasked with designing a digital campaign for a place of business. I created this 24-hour gym because designing for a gym has always been an interest of mine.

Again, I worked through the entire design process, from brainstorming and mind-mapping to logo iteration and the creation of the final brand and collateral. I went even further for the project and designed collateral for the "Iron Never Sleeps" campaign, aimed at increasing membership sign-ups and promoting late-night lifts. I designed posters for the gym's interior, a newsletter sent to customers and potential customers, and exclusive phone backgrounds for gym-goers to add motivation to the device we look at all day.

Workmark and Symbol Logos

Final Branding Guidelines